In today’s fast-paced business environment, it’s essential to have a reliable CRM platform that can capture email and calendar activities and add them to CRM records automatically. Salesforce’s Einstein Activity Capture is one example of such a feature, but not all CRM platforms offer this capability. This is where Aurinko’s prebuilt CRM sync logic comes in.

Aurinko is a cloud-based platform that provides prebuilt CRM sync logic powered by its Email API and many years providing Yoxel Sync to Salesforce users. The platform is designed to help product teams build mailbox data sync solutions quickly and easily, without the need for specialized API expertise.

One of the key advantages of using Aurinko is its automatic activity capture for CRMs. With Aurinko’s prebuilt CRM sync logic, businesses can enable their CRM, ATS, Project Management, HR, Accounting platforms to capture and sync email and calendar activities from Outlook and Gmail automatically, ensuring that the business platform has up-to-date and complete customer activity information. This feature can save platform users a significant amount of time and effort, as manual activity capture can be a tedious and error-prone process. The activity data also enables more accurate forecasting and customer data analysis.

Aurinko’s prebuilt CRM sync logic is a result of years of experience providing email and calendar sync for Salesforce and other CRM users. Aurinko team has deep understanding of the challenges that product teams face when building sync solutions for CRMs. Over the years, Aurinko has refined its sync logic to make it more efficient, reliable, and scalable.

Furthermore, no other API platform provides such a pre-built sync logic. While other API platforms like Nylas may offer a unified Email/Calendar API, they do not provide prebuilt CRM sync logic for email, calendar events, contacts, and tasks. This means that product teams and CRM platforms would need to build these functionalities from scratch, which can be time-consuming and expensive.

But Aurinko doesn’t stop there. The platform’s team is committed to providing exceptional support to their customers, and we will work closely with a product team to help them add a CRM connector for their platform. This level of support and customization is not always available with other API platforms, making Aurinko an even more attractive option for businesses looking to improve their mailbox data integrations.

In conclusion, Aurinko’s prebuilt CRM sync logic, powered by its Unified API, provides a powerful and unique solution for businesses looking to build activity capture and email sync functionalities in their CRM platforms. From simplified integration to reduced development time, improved data accuracy, enhanced scalability, and lower costs, Aurinko is a valuable platform that can help businesses of all sizes succeed.