Efficient calendar management is a cornerstone of effective project management (PM) and sales performance analysis in CRMs. In today’s fast-paced business environment, having a reliable and streamlined calendar sync solution is crucial. Aurinko’s prebuilt Calendar Sync Logic offers a powerful solution to help product teams integrate and synchronize calendars seamlessly.

Aurinko’s Prebuilt Calendar Sync Logic: An Overview

Aurinko is a cloud-based platform that provides prebuilt Calendar sync logic powered by its Calendar API and many years providing Yoxel Sync to Salesforce users. The platform is designed to help product teams build mailbox data sync solutions quickly and easily, without the need for specialized API expertise.

Aurinko’s prebuilt Calendar Sync logic is a result of years of experience providing Yoxel Sync for Salesforce users and other CRM and PM platforms. Aurinko team has deep understanding of the challenges that product teams face when building such sync solutions. Over the years, Aurinko has refined its sync logic to make it more efficient, reliable, and scalable.

Aurinko’s prebuilt Calendar Sync Logic is compatible with a range of popular calendar systems, including Google Calendar, Outlook Calendar, Office 365, and MS Exchange. With Aurinko’s prebuilt sync logic, businesses can enable their CRM, ATS, Project Management, HR, Accounting platforms to sync calendars with Outlook and Gmail bi-directionally. This platform is specifically designed to assist product teams in swiftly and effortlessly developing calendar sync solutions, without requiring extensive coding.

No other API platform provides such a pre-built sync logic. While other API platforms like Nylas or Cronofy may offer a unified Email/Calendar API, they do not provide prebuilt CRM or PM Sync logic for email, calendar events, contacts, and tasks. This means that product teams would need to build these functionalities from scratch, which can be time-consuming and expensive.

Advanced Features for Optimal Calendar Management

Aurinko’s prebuilt Calendar Sync Logic incorporates advanced features to enhance calendar management. These features include multi-calendar syncing, recurring event syncing, color/tag syncing, de-duplication, and conflict resolution. The de-duplication functionality ensures that duplicates are not synced or merged unnecessarily, preventing clutter and confusion. In case of conflicts or overlapping events, the logic provides intelligent conflict resolution mechanisms, minimizing disruptions and ensuring accurate scheduling.

Recurring event syncing can add an additional layer of complexity to calendar synchronization processes (recurrence patters, modifications and exceptions, time zone considerations,…). Recurring events are events that repeat at regular intervals, such as daily, weekly, monthly, or yearly occurrences. Managing and synchronizing these events accurately across different calendar systems requires careful handling of the recurrence patterns and ensuring consistent updates across all connected platforms.

Benefits of Using Aurinko’s Prebuilt Calendar Sync

There are several benefits to utilizing Aurinko’s prebuilt Calendar Sync Logic:

  1. Simplified integration: Aurinko’s prebuilt Calendar Sync logic, powered by its Calendar API, simplifies the integration process by providing a standardized interface for accessing and manipulating data from multiple mailbox providers.

  2. Reduced development time: Aurinko’s prebuilt Calendar Sync logic eliminates the need for extensive coding or technical expertise, reducing development time and accelerating time-to-market for CRM or PM calendar sync solutions.

  3. Improved data accuracy: By using Aurinko’s prebuilt Calendar Sync logic, businesses can ensure that customer data is up-to-date and consistent across their systems, and Outlook/Gmail calendars, improving data accuracy and reducing errors.

  4. Lower costs: By reducing development time and eliminating the need for extensive coding or technical expertise, Aurinko’s prebuilt Calendar Sync logic can help businesses save on development costs and improve their bottom line.

The Aurinko team is committed to providing exceptional support to their customers, and we will work closely with a product team to help them add a CRM/PM connector for their platform. This level of support and customization is not always available with other API platforms, making Aurinko an even more attractive option for businesses looking to improve their mailbox data integrations.


In conclusion, Aurinko’s prebuilt CRM sync logic, powered by its Unified API, provides a powerful and unique solution for businesses looking to activate calendar sync functionalities in their CRM and PM platforms. From simplified integration to reduced development time, improved data accuracy, enhanced scalability, and lower costs, Aurinko is a valuable platform that can help businesses of all sizes succeed.